INSTAGRAM
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| source: Google Image |
Instagram (also known as IG or Insta) is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account's posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations, and view trending content. Users can "like" photos, and follow other users to add their content to a feed.
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| Instagram old interface Source Google images |
The service was originally distinguished by only allowing content to be framed in a square (1:1) aspect ratio with 640p to match the display width of the iPhone 4, 4s, 5, 5s and SE. But these restrictions were eased in 2015 with an increase to 1080p. The service also added messaging features, the ability to include multiple images or videos in a single post, as well as "Stories"—similar to its main competitor Snapchat—which allows users to post photos and videos to a sequential feed, with each post accessible by others for 24 hours each. As of January 2019, the Stories feature is being used by 500 million users daily.
After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of May 2019. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. As of October 2015, over 40 billion photos had been uploaded to the service. Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.
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| Instagram New interface Source Google Images |
As of January 14, 2019, the most liked photo on Instagram is a picture of an egg, posted by the account @world_record_egg, created with the sole purpose of surpassing the previous record of 18 million likes on a Kylie Jenner post. The picture currently has over 53 million likes.
Instagram began development in San Francisco, when Kevin Systrom and Mike Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography. As Krieger reasoned, Burbn became too similar to Foursquare, and both realized that it had gone too far. Burbn was then pivoted to become more focused on photo-sharing.[11] The word Instagram is a portmanteau of instant camera and telegram.
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| Evolution of Instagram Logo Source Google images |
History
On March 5, 2010, Systrom closed a $500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn. Josh Riedel joined the company in October as Community Manager, Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a Community Evangelist in August 2011.
2010-07: First photo
The first Instagram post was a photo of South Beach Harbor at Pier 38, posted by Mike Krieger on July 16, 2010 at 5:26 PM.
Mistakenly Kevin Systrom's photo to Instagram posted on July 16, 2010 a few hours later (9:24 PM) also is being considered as a first photo, due to the earlier letter of the alphabet in the URL. This photo shows a dog in Mexico and Systrom's girlfriend's foot. The photo had been passed through Instagram's X-PRO2 filter.
The first Instagram post was a photo of South Beach Harbor at Pier 38, posted by Mike Krieger on July 16, 2010 at 5:26 PM.
Mistakenly Kevin Systrom's photo to Instagram posted on July 16, 2010 a few hours later (9:24 PM) also is being considered as a first photo, due to the earlier letter of the alphabet in the URL. This photo shows a dog in Mexico and Systrom's girlfriend's foot. The photo had been passed through Instagram's X-PRO2 filter.
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| Instagram's First post Source Instagram |
2010-10: iOS release
On October 6, 2010, the Instagram iOS app was officially released through the App Store.
On October 6, 2010, the Instagram iOS app was officially released through the App Store.
2011-02: Major funding
In February 2011, it was reported that Instagram had raised $7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo. The deal valued Instagram at around $20 million.
In February 2011, it was reported that Instagram had raised $7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo. The deal valued Instagram at around $20 million.
2012-03: next major funding
In March 2012, The Wall Street Journal reported that Instagram was raising a new round of financing that would value the company at $500 million, details that were confirmed the following month, when Instagram raised $50 million from venture capitalists with a $500 million valuation. Joshua Kushner was the second largest investor in Instagram's Series B fundraising round, leading his investment firm Thrive Capital to double its money, after the sale to Facebook.
In March 2012, The Wall Street Journal reported that Instagram was raising a new round of financing that would value the company at $500 million, details that were confirmed the following month, when Instagram raised $50 million from venture capitalists with a $500 million valuation. Joshua Kushner was the second largest investor in Instagram's Series B fundraising round, leading his investment firm Thrive Capital to double its money, after the sale to Facebook.
2012-04: Android release
On April 3, 2012, Instagram was released for Android phones,and it was downloaded more than one million times in less than one day.
On April 3, 2012, Instagram was released for Android phones,and it was downloaded more than one million times in less than one day.
2012-04: Facebook acquisition
On April 9, 2012, Facebook bought Instagram for $1 billion in cash and stock,with a plan to keep the company independently managed.Britain's Office of Fair Trading approved the deal on August 14, 2012, and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed.On September 6, 2012, the deal between Instagram and Facebook was officially closed.
The deal, which was made just prior to Facebook's scheduled IPO, cost about a quarter of Facebook's cash-on-hand, according to figures documented at the end of 2011.The deal was for a company characterized as having "lots of buzz but no business model", and the price was contrasted with the $35 million Yahoo! paid for Flickr in 2005. Mark Zuckerberg noted that Facebook was "committed to building and growing Instagram independently", in contrast to its past practices.According to Wired, the deal netted Systrom $400 million based on his ownership stake in the business.The exact purchase price was $300 million in cash and 23 million shares of stock
2012-11: Website profile launch
In November 2012, Instagram launched website profiles, allowing anyone to see users' feeds from their web browsers. However, the website interface was limited in functionality, with notable omissions including the lack of a search bar, a news feed, and the ability to upload photos. In February 2013, the website was updated to offer a news feed,.
2013-10: Windows Phone application release
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| Windows Phone App Launch Source Google Images |
On October 22, 2013, during the Nokia World event held in Abu Dhabi, Systrom confirmed the upcoming release of the official Instagram app for Windows Phone, after pressure from Nokia and the public to develop an app for the platform. The app was released as a beta version on November 21, 2013, and was lacking the ability to record and upload video, though an Instagram spokesperson stated that "We're not finished, and our team will continue developing the Windows Phone app to keep releasing features and bringing you the best Instagram possible". In April 2016, Instagram upgraded the app to Windows 10 Mobile, adding support for video and direct messages, followed by later updates in October 2016 that extended the app to Windows 10 personal computers and tablets
2014 major Android app updates
The Android app has received two major exclusive updates. The first, introduced in March 2014, cut the size of the app by half and added significant improvements to performance and responsiveness on a wide variety of Android devicesThe Verge wrote that the development team had tested the app on devices not for sale in the United States, particularly low-end models like Samsung Galaxy Y, in an effort to improve the app for its userbase located outside the U.S. Engineering manager Philip McAllister told The Verge that "More than 60 percent of our users are outside the US, and Android covers roughly half of total Instagram users".The second update, introduced in April 2017, added an offline mode, in which content previously loaded in the news feed is available without an Internet connection, and users can comment, like, save media, and unfollow users, all of which will take effect once the user goes back online. At the time of the announcement, it was reported that 80% of Instagram's 600 million users are located outside the U.S., and while the aforementioned functionality was live at announcement, Instagram also announced its intention to make more features available offline "in the following months", and that they were "exploring an iOS version"
2014-03: Foursquare APi
Since the app's launch it had used the Foursquare API technology to provide named location tagging. In March 2014, Instagram started testing switching the technology to using Facebook Places.
2015-06: Desktop website layout redesign
In June 2015, the desktop website user interface was redesigned to become more flat and minimalistic, but with more screen space for each photo and to resemble the layout of Instagram's mobile website. Furthermore, one row of pictures only has three instead of five photos to match the mobile layout. The slideshow banner on the top of profile pages, which simultaneously slide-showed seven picture tiles of pictures posted by the user, alternating at different times in a random order, has been removed. In addition, the formerly angular profile pictures became circular, following an ongoing design trend,
2016-05: User interface redesign
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| Instagram Web Page Redesigned Source Google Images |
On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app's user interface, and a lesser skeuomorphistic, more abstract, "modern" and colorful icon.Rumors of a redesign first started circulating in April, when The Verge received a screenshot from a tipster, but at the time, an Instagram spokesperson simply told the publication that "This is a design test only".
2016-06: API restrictions
On June 1, 2016, Instagram applied new restrictions to their API that were announced on November 17, 2015.
These restrictions included:
Trending posts can no longer be accessed by third-party software and web applications.
Third-party software can no longer access a user's Instagram feed.
Users following and users followed can no longer be recalled, not even when authorized through a registered user account.
Comments have been rate-limited to one comment at a time[clarification needed].
No more access to blocking/unblocking.
High barrier of entry for third-party software developers.
2016-06: Algorithm-based feed
Announced in March 2016 and taking place in June, Instagram switched from a strictly chronological oldest-to-newest news feed to a new, algorithm-based feed. The change received "widespread outcry" following Instagram's March announcement, but Instagram stated that the feature would help users discover lost posts, writing that "You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it's become harder to keep up with all the photos and videos people share. This means you often don't see the posts you might care about the most. To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most."
2016-12: Updated comments
On December 6, 2016, Instagram introduced comment liking and comment disabling.
Users are able to upvote comments, as known from ordinary postings.
Similarly to numerous other social media platforms, the uploader can optionally decide to deactivate comments onto a post
However, unlike post likes, the user who posted a comment does not receive notifications about comment likes in their notification inbox.
2018-11: Founder's semi-retirements
On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram.On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram.
2018-11: Accessibility enhancements
On November 28, 2018, Instagram added alternative text features to photo posts allowing visually impaired users to listen to descriptions of each photo which has alternative text, either automatically generated text or user-inputted text.
2019-10: Dark mode
In October 2019, Instagram was updated with a dark mode that syncs with iOS 13 and Android 10.
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| Dark Mode Source Google Images |
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