Lazada

Lazada Group is an international e-commerce company founded by Rocket Internet in 2012, and owned by Alibaba Group. In 2014, Lazada Group operated sites in multiple countries and had raised approximately US$647 million over several investment rounds from its investors such as Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB Kinnevik and Rocket Internet.

Type of business Private

Founded 27 March 2012; 7 years ago

Headquarters
Singapore

Area served International

Owner Alibaba Group

Founder(s) Alexander Samwer, Marc Samwer, Oliver Samwer

Key people Peng Lei (Executive Chairwoman)
Pierre Poignant (CEO)[1]

Industry Internet
Services E-commerce
(Online shopping)

Employees 8,000+

Website www.lazada.com(corporate)
Alexa rank 36,775 (September 2018)[2]


Its sites launched in March 2012, with a business model of selling inventory to customers from its own warehouses. In 2013 it added a marketplace model that allowed third-party retailers to sell their products through Lazada's site; the marketplace accounted for 65% of its sales by the end of 2014.

In April 2016, Alibaba Group bought controlling stake in Lazada to support Alibaba's international expansion plans.

In August 2018, Lazada is the largest e-commerce operator in Southeast Asia based on average monthly web visits.